We're not usually big fans of Super Bowl commercials. All the hype. All the expense. All the guesswork as to whether or not it has a lasting business or brand impact. However, what we are fans of are examples of brand behavior and communications that engage us beyond the flash and awe.  We were delighted to see the early release of Cheerios' latest "Gracie" spot. Although it trades on the classic gimmies of puppies, cute kids, and babies, this spot rings true to the Cheerios brand beyond what's in the bowl, believing that when families eat together, amazing things can happen. gracie gracieCheerios "Gracie" Ad “Cheerios is about families and love and connections — and breakfast,” says Camille Gibson, vice president of marketing for Big G cereals via their Corporate Blog. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with. The brand is at its best when it reveals moving insights about what connects us to each other, especially as families, and often through the lens of a child.  The ad quietly celebrates the emotional sharing and simple joys we find when spending just a few simple moments together every day.” AdWeek commended the spot and Cheerios dedication to representing a modern American family despite ugly racist criticism they faced after last year's spot featuring the same actors. Cheerios "Just Checking" Ad "Gracie" is Cheerios first ad to be played during the Big Game and we think it's a great choice -- exemplifying that the brand has remained true to its core values while evolving gracefully with the times. We'd love to hear what brands you think are making the most of their Super Bowl advertising and creating communications that will have a lasting impact on their brands.  

nucleus blog: recent posts

Cheerios “Gracie” Graces the Super Bowl

Michelle Nielsen

We’re not usually big fans of Super Bowl commercials. All the hype. All the expense. All the guesswork as to whether or not it has a lasting business or brand impact.

However, what we are fans of are examples of…

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A decade and going strong…

Elizabeth Talerman

A decade in, it is fantastic to see Dove’s “Real Beauty” campaign continue to resonate and evolve; to see the campaign influence culture and help to redefine beauty.

The new “selfie” film is the latest in the brand’s efforts to…

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Milestones

Elizabeth Talerman

Today I turn 50.  It is the first birthday I’ve had where my age and my sense of self are completely out of sync.

Don’t get me wrong, I am awed by the wisdom and experienced I’ve gathered.  I feel…

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Keeping the Faith

Elizabeth Talerman

We’ve been pondering religion and branding this week and the more we debate and read, the more they seem, to us, to be nearly indistinguishable.

The power of religion and its correlation to laws of branding has been discussed by many…

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Purina Pro Plan – Brand Behavior from ‘Good to Great’

Michelle Nielsen

We’re big pet lovers at Nucleus. Our various furry friends are our beloved companions on many a walk, cuddle on the couch, and late nights of deck writing. We always tune-in, or at least DVR, the Westminster Kennel Club Dog …

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