Inside every organization is a driving force
a sense of purpose, so compelling that it will move customers and employees to action.
This force
is your brand.
It is what
you stand for.
It is what
sets you apart.
We can’t invent your brand. It’s not a slogan or an ad campaign. It’s a living thing – the net result of behavior. What we can do is help you discover your sense of direction and focus your message so that your brand becomes distinct and valued. We help people build brands that matter.
Give us a call
646.462.4162
or stop in for a visit;
547 west 27th street no 310new york, ny 10001
nucleus blog: recent posts
Evolve or Die?
Linda Jeo Zerba
With the introduction of a new eco car, BMW is breaking all conventional rules of branding. While other brands are promoting their house, always leading with the mother brand to promote and drive home the value of the…
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Sizzling…
Elizabeth Talerman
We spend most of our time working hard on creating brand definition in order to guide brand behavior. Our focus is generally on helping organizations understand the brands they own and take actions that will help build the value of…
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Mad Men Returns
Elizabeth Talerman
Our good friend Felicity Loughrey helped create the voice of Gilt Groupe. Now she’s the editor for a fantastic fashion blog called The High Low. This week she rang us up and asked what we thought about…
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Foosball Barbie
Eden Essick
Most content about becoming, being and staying a woman in leadership is about knowing the rules and playing them to your advantage. And much of it boils down to a single question: How do you make it as a woman…
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A Killer Sandwich
Eden Essick
The Blogosphere is abuzz with commentary on KFC’s new sandwich, the Double Down. There seems to be a general repulsion slash fascination with the Double Down, inevitably leading to the Who Can Eat It and Live to Tell the…
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