1. Human brands: A Flawsome identity inspires Olympic audiences
We keep bumping into an idea that Trendwatching brought to our attention earlier this year called Flawsome. The brands and people we relate to best are not perfect and that’s ok. Honest acceptance and admitting past mistakes wins admiration vs. criticism.
2. The Olympic rings used as an infographic representing
the 5 continents:
the 5 continents:
One of the world’s most iconic symbols is reinterpreted by Gustavo Sousa reminding us, in this time of celebration of sport to look beyond athletics and consider all that is happening in the world right now. From PSFK.
Article:Olympic rings reinterpreted
3. The true cost of making the Olympics
For a moment the world stops, and we admire the amazing talent and dedication it takes to perform at the world’s highest athletic level. But how much is this truly valued — monetarily? Many of our
top US athletes, heroes we are putting up on a pedestal and revering, are struggling to make ends meet, facing bankruptcy, foreclosure and worse.
4. Why we can’t take our eyes off the gymnasts
As we sit at the edge of our seats, watching the stunning performances of the world’s great athletes we are fascinated with what gets the most attention and why. It is rare to observe teenage girls rise to power and indeed, every four years they do. We can’t seem to take our eyes off the gymnasts. This runs counter to almost every other observation of teenage girls that we encounter in our research. Rachel Syme’s post in The New Yorker reveals some brilliant insights about this phenomenon on why we watch the gymnasts, a rare glimpse of girls and self esteem, and the universal human longing for the same.
5. The power of visual context
An example of the power of visual context and what can happen, when data becomes interesting. Taking our obsession with measurement and layering on a sense of “it could be me” or in this case “my kid”.
Article: One race, every medalist ever