elizabeth talerman

Elizabeth Talerman is CEO and Managing Partner of Nucleus – a brand strategy collaborative.  She has spent more than 25 years working with leading brands in the consumer, business, and non-profit sectors. Practiced at the art of innovation and pragmatics of turning strategy into action, Elizabeth focuses on sustainable branding and delivering profitable, effective, and replicable business results that include positive economic, social, and environmental impact.

Elizabeth founded Nucleus to help clients activate the potential of their brands throughout their operations and in their communications.  Whether engaging in operational and financial turn-around work, defining brand architectures, or developing marketing frameworks, Elizabeth and the Nucleus team deliver results through deep collaboration with clients, bringing together and managing the contributions of a diverse set of strategic thinkers and creative practitioners.

Elizabeth’s more recent experience includes conducting a feasibility study for the Prince of Wales that analyzes a global expansion for his Duchy Originals brand, defining and developing a brand architecture for Gilt Groupe, helping reposition the radio industry for future growth, launching 9 new brands for the merchandising division of Martha Stewart, developing ground- breaking augmented reality campaigns for Audi and Levis, re-positioning both the MSN and Yahoo! brands, and creating innovative digital work for IBM, NBC, Gillette, The Food Network, Met Life, and Credit Suisse First Boston.

Additional collaborations include work with Ogilvy PR, MWW, O’Keefe Brands, Neil Powel, DiMassimo Goldstein, The Brooklyn Brothers, Deputy Consulting, Faith Popcorn, eatbigfish, Ted Sann, and Campfire for brands including Hanes, Sundance, Colgate, Gerson Lehrman Group, Radio Shack, Sharp, Old Spice, HP, Timex, Kellogg, Pepsi, Unilever and Kodak.

Before launching a brand strategy practice in 2002, Elizabeth was founder and CEO of Agile Industries, a pioneering digital marketing agency.  And before that she held senior positions at Ogilvy working on IBM, Ingalls Advertising launching John Hancock Marketplace, and The Harvard Business School as Marketing Director.  Her early career includes rich experience in direct marketing focused on financial services (American Express) and telecommunications (MCI and AT&T).

Elizabeth teaches a survey course in strategic communications within Columbia University’s Master’s Degree program and serves on the board of Virginia Commonwealth University’s Brandcenter.