linda jeo zerba

Linda is a brand strategist with a specialty in research and consumer insights.  Her focus on unearthing human truths inspires brands to create stronger and better connections with their target audience.

Linda helps clients define the voice of the consumer, uncover ways to tap into the core of the audiences’ belief systems, and develop stronger brand strategies.  She’s successfully done this for national and international companies including Nike, Microsoft, Coke, Goodyear, and  Nordstrom.

Working extensively in the media and entertainment industry Linda was responsible for the strategic repositioning and relaunch of tbs, TNT, National Geographic Wild, and Cartoon Network.  For each of these brands her work focused on the facilitation of executive teams in combination with consumer research and insight development  in order to articulate and foster a deeper understanding between brand and audience.  Each engagement culminated in the delivery of a brand vision and new positioning.  In 2007, Linda led the brand development for the launch of Qubo, which became the number one children’s television network within its first four months on-air.

Linda’s rich brand experience includes redefining organizations within highly competitive markets to clearly establish the role of the brand in shaping innovation and new market trends.  Her methodology includes a deep corporate immersion process to understand the business, brand, and goals of the organization followed by  spending time with customers, observing their behavior and discussing their needs and concerns, in person, in their environment, without the artifice of two-way mirrors.  Her extensive background in ethnographic research ensures more accurate and impactful positioning of new products + services that resonate with the target audience.  Working closely with Hanes Brands, Linda’s work has led to a children’s underwear product line adjustment and new packaging, And recent work is being used to readdress the in-store shopping experience for men.

Linda began her career at Wieden + Kennedy and has over 15 years of experience mastering the art of facilitation to uncover deeper brand meaning across industry sectors including entertainment, consumer packaged goods, food & beverage, education, technology, healthcare and fashion.

Linda is a trained architect and graduate of Princeton University.